Introducer terms
This is a summary. The full introducer agreement is issued when your application is approved.
The Crown Brands Direct introducer programme lets you earn commission by referring stock you don't own, or business contacts who may want to sell stock. These terms explain how it works.
Who can take part
Anyone aged 18 or over can apply. We review each application and may decline it at our discretion. You must only refer stock or contacts you have a genuine connection to, and you must not misrepresent Crown Brands or the businesses you refer.
What counts as a qualifying introduction
The £25 introduction fee is payable when Crown Brands issues a written offer to a supplier you introduced. Purchase commission is payable only when Crown Brands completes a purchase from a supplier you introduced. Introductions must be submitted through the portal before a deal is agreed for the referral to qualify.
Commission
You earn £25 when Crown Brands issues a written offer to a supplier you introduced. If that offer leads to a completed purchase, you earn 5% of the purchase price on that first deal, plus 2.5% of the purchase price on every further purchase from the same supplier within 2 years of the first deal's completion date. No commission is payable on introductions that don't result in a written offer.
Payment
Purchase commission is paid in GBP by bank transfer, as soon as the supplier is paid for the stock, not when the stock sells. The £25 introduction fee is paid by bank transfer within 14 days of the written offer being issued. If the stock sells slowly, or never, that's our risk. It doesn't change what you're paid. You are responsible for any tax due on your earnings.
Your responsibilities
You agree to provide accurate information, keep your contact details up to date, and not submit the same introduction through multiple parties. Crown Brands may end your participation in the programme at any time.
Attribution and duplicate introductions
Where stock or a contact is referred by an introducer and is also submitted directly by the same business, the first qualifying submission wins. A referral is attributed to the introducer whose submission was received first, and that attribution holds for a 90-day window from the referral date. We check company name, email domain and phone number across our seller, buyer and referral records when a new submission arrives, and where a match is found we flag it and link the records so commission is only paid once, to the introducer whose referral came first within that 90-day window. Once the first purchase from an introduced supplier completes, the 2-year recurring commission period runs from that completion date, regardless of the 90-day attribution window. Recurring commission applies only to suppliers who were not already selling to Crown Brands when the introduction was submitted.